There was an interest to do more, but an interest to do something a little different."īut the Stadium Series' debut in 2014 was a direct result of the revenue lost during the 2012 lockout, which cut the 2012-13 regular season from 82 to 48 games. "Go back to that time: The Winter Classic was on fire. "I think the success of the Winter Classic was why the Stadium Series was established," said Mayer, who joined the NHL in 2015. outside of New Year's Day - and give it a different vibe. The Winter Classic was packing football and baseball stadiums, so it wasn't a surprise that the NHL wanted to expand the outdoor program in the U.S. The Stadium Series was, in some ways, born out of necessity. In other words, none of them are the Stadium Series. Watch the Hurricanes and Capitals face off under the lights at Carter-Finley Stadium on Saturday night (8 ET). But none of them gave us California teams in outdoor hockey games or rinks inside military academies or NHL jerseys designed to be seen from space. Those other series have their singular charms. There have been special edition outdoor games like the NHL 100 Classic and Centennial Classic in 2017, and those two melty 2021 outdoor games in Lake Tahoe during the COVID-19 pandemic. Its first edition was held in 2003 at Edmonton's Commonwealth Stadium, which is the site of the seventh Heritage Classic scheduled for October. The Heritage Classic, the NHL's outdoor series held in Canadian venues, actually predates the Winter Classic. There have been 14 Winter Classic games, with the next edition scheduled for T-Mobile Park in Seattle in January 2024. It's the 13th edition of the Stadium Series. Mayer was speaking from Raleigh, North Carolina, the site of Saturday night's game at NC State's Carter-Finley Stadium between the Washington Capitals and the Carolina Hurricanes ( 8 ET, ABC and ESPN+). It's where we do a lot of future thinking." Colorful, graphic-oriented, progressive, interactive," Mayer said, entering into a brief word association mode, "nighttime, lighting, pyro. "The Stadium Series is a little more modern. It's got that touch of snow - whether it's real or fake," Steve Mayer, the NHL's senior executive vice president and chief content officer, told ESPN. "The Winter Classic is more traditional, historic. The Stadium Series is a black light poster with a flying saucer on it. Picture the Winter Classic as a Norman Rockwell painting. Picture the Winter Classic as the nicest wedding you've ever attended. That was the moment I fell in love with the bizarre, audacious spectacle that is the NHL Stadium Series. There’s also a super-sized version of the primary logo on the Lightning’s pants.It was the end of the KISS concert at Dodger Stadium in 2014, when the group hit the final bombastic notes of "Rock and Roll All Nite" and the pyrotechnics illuminated the palm trees near the hockey rink. And that’s enough for me to get behind them. We’re not just looking at boring block letters. I still don’t love the wordmarks-on either Stadium Series jersey, really-but what’s nice about them is how they incorporate team symbolism. Things the previous designs never achieved. The custom type design makes the word feel like it’s a bolt of lightning itself. And the Lightning are trying something new here. That being said, I’m always looking to see how teams are moving their identity forward with these kinds of jerseys. As a Lightning fan, I’ve never really loved the “Bolts” third jerseys-and if you watched my interview with franchise founder Phil Esposito, you know he has an even stronger opinion about them. This will be Tampa Bay’s first-ever outdoor appearance and they’re bringing a bold look, for sure. Tampa Bay Lightning 2022 Stadium Series jersey (photos provided by the Lightning)
0 Comments
Leave a Reply. |